Thursday, 22 October 2015

Emma - Architecture Evaluation

I've always loved the Architecture around London and it's always been something that I appreciate when I am out and about in London so I thought that this would be an easy video to pull off but it actually ended up being quite difficult. I could not decide where I wanted to go to get my shots because there are so many beautiful buildings that I wanted in my video but that were too far apart from each other and so would have caused me difficulty getting the filming done in the time that I had. I decided to go to Westminster to South Bank because there are plenty of buildings that show the different styles of Architecture in London and have huge landmarks like the London Eye and Big Ben. I once again used non-diegtic background music in this video to stick to the theme of my previous videos and this worked out really well once again. The video that I produced does fulfil the brief that was asked for in the contract.

Emma - Architecture Video


Emma - Planning For Architecture Video






Emma - Entertainment Evaluation

After thinking over the brief of Entertainment for a while, I knew that I would have to film one of my favourite things to do during the Autumn which is going to parks. I decided to go to Battersea Park because it is local but also because there is a huge variety of things to do from boating to the adventure playground. Even while I was filming the video I knew that I wanted it to end up as something that was relaxing to watch and had a running narrative. I didn't decide the song until the day of editing but I knew exactly how I wanted the video to feel and I think that's exactly how it ended up. The video is understated but still entertaining and fulfils the brief exactly.

Emma - Entertainment Video


Emma - Planning For Entertainment Video






Friday, 9 October 2015

Emma - Fashion Evaluation

I didn't have many ideas come to me instantly when I found out that the next video would be Fashion. After a while I came up with the idea of filming different outfits that my friends like to wear while interviewing them about their favourite stores to buy clothes. In the end this didn't work out because my friends had to back to where they live so it would not be possible to film them. I had the back up idea of filming at Oxford Street so this is what I did instead. I spent the day going into different stores and subtly filming different trends and also filming the popular stores on the high street. I added a filter to the shots which made the video take on a pink and blue hue which reminded me of Vegas. This is where I got the inspiration to use the song Vegas Lights. The song ended up being a great fit for the video as it is fast paced and fun which is what I was aiming for the video. I do think that the video fulfilled the brief because the length was what was expected and the video was engaging. 

Emma - Fashion Video


Emma - Planning For Fashion Video


Sunday, 4 October 2015

Emma - Transport Evaluation

When I first started to plan this video I had really high hopes for how it would end up. I wanted the video to look like a 'Day In The Life' of a commuter around London but in the end that's not how it would end up turning out because I ran into some issues. I had to change my video idea so that instead of following someone around London it would show the popular forms of Transport in London. During filming I made sure that I got a variety of long, medium and close up shots in different places like Westminster for the boats along the river and a bridge in Waterloo where loads of  cyclists like to go. During editing I added background music as non-diegetic sound to add a sense of narrative to the video and a filter so that the colours were more enhanced. Overall I think the video fulfilled the brief to a good standard.

Friday, 2 October 2015

Emma - Transport Video


Emma - Planning for Transport Video


Emma - Foodival Video


Emma - The Last King of Scotland


As the sequence begins we hear diegetic sound coming from an accordion that is being played on screen. Other sounds include the chirping of birds and photographs being taken of Forest Whitaker's character, Idi Amin. Diegetic sounds like these set the mood of the scene but also contrast with the scene that is to come making the transition more effective.

The music at the beginning of the next scene is used to indicate that all is not well by using non-diegetic sound as background music to show that something isn't right. James McAvoy's character, Nicholas, walks into the room with no background music but as the camera is focused on his face we can tell that something is wrong by the way that the music slowly builds up from silence to create suspense and create a feeling of uneasiness.


As the character picks up the photograph the music goes down a pitch and starts speeding up but doesn't let go of the suspenseful feeling as it changes from string instruments to brass which gives it a deeper, atmospheric sound. This music, to me, suggests the emotion of sadness at the fact that his belongings have been ransacked but also the feeling that there is more to come.

As Nicholas picks up the envelope the music slowly falls into an almost silence which is a contrast to the rest of the scene which is filled with the background music and diegetic sounds of paper rustling as Nicholas searches through his things. This on it's own depicts to the audience that whatever is in the envelope is important but they can also tell from the sheer contrast of the build up to the silence that what is in the envelope is not going to be good.


As Nicholas is opening the envelope the music starts to build an eerie tone and as is gradually gets faster and faster the atmosphere builds until the tension is high enough that the audience are almost building with the music themselves. When Nicholas discovers that what's in the envelope is his new Ugandan passport the music reaches the peak of its crescendo and ends with a strong beat as Nicholas slumps down onto the chair. This music brings us on a journey with Nicholas' emotions while he goes from feeling confused, worried and it ends with a almost helpless, defeated feeling.

As the scene changes from inside the house to blurred headlamps the music is different. It has a faster pace to it and suggests a feeling of urgency as Nicholas heads to where he needs to go. By the time he reaches the door the music has changed again and instead of having a full atmosphere with the music it sounds almost hollow as Nicholas knocks on the door which is a stark contrast the beginning of the scene.