Maybelline ‘No Maybes’ Advert -
‘Maybe it’s Maybelline’ is a slogan that has aired across countless TV channels and been broadcasted on radio shows and featured on billboards across the world, whoever you are, you are bound to have heard this slogan at some point. The fact that this advert is called the ‘No Maybes’ advert suggests that Maybelline is coming back around in terms of their marketing. Still producing make-up products for people of all ages and genders, Maybelline seems to be taking a different route with this new advertising campaign, instead promoting confidence and assurance in whatever it is that you do, wear, or say. This evokes an emotional response in the audience and creates a ladder effect where one person tells their friend about the ad and their friend tells one friend and so on and so forth generating a lot of views. The USP of this advert is that there are various famous female celebrities such as Ruby Rose and Gigi Hadid featured in the advert who seen as beautiful women worldwide, this will then make people think that if they use Maybelline products they will be as confident as the women in the ad. The ad is shown through a narrative story at first we see the girls getting ready and putting on their makeup and they all seem unsure of themselves and perhaps a little shy, but the tone of the ad changes when we see New York City and how each of the girls in the ad acts as they walk, skate, run to wherever the need to go. They have an effortless beauty that projects confidence which is key when advertising makeup. The colours in the ad are soft which allows for the focus of the audience to fall on the girls and the colourful makeup that they’re wearing, and that the ad is selling. This advert only features female models so it seems that the ad is mainly targeting their product to the demographic of females who would be in the age range to know who these models are, so around 14-25. Since it is a Maybelline ad the main focus for the psychographics, in terms of audience classification, would be for people who wear make up or want to wear make up. The content of the advert makes it seem like the product would be good quality for a good amount of money so the social class that it is aiming for could be anything from working class to upper middle class, this is because the advert feels like a lot of time and money has been put into making the products seem more expensive so that a range of people will want to buy them, this is good for make-up products because if they seem cheap then people will think that they are not good quality.
RSPCA ‘Home For Life’ Advert -
This advert for the RSPCA is told through a narrative with someone doing a voiceover in the background. There is quiet and solemn music in the background in order to help with the emotional and serious feel of the advert, with the colour scheme being grey and gloomy it also adds to the sad aspect of the ad. The colour schemes and music are also a technique used to evoke an emotional response, this is also paired with the visual of a cat looking through the window into an empty house. This makes the audience feel sorry for the cat and other animals who have been left alone with noone to care for them, and so will inspire them to donate to the RSPCA charity to help animals find a home. Because the Home for Life advert is about finding homes to take your pet when you pass, I’d say that this advert is targeted towards the demographic of older people, perhaps those who are 60+ and don’t have any family who can arrange to look after the pet should anything happen. Due to the charity being a UK based charity, I’d say that this advert would do best being aired on mostly UK TV such as BBC or ITV to get the full impact since these are channels that reach a huge range of people. 
Animagic ‘Fluffy Go Walkies’ Advert -
The Animagic advert is once again in the structure of a narrative, except this is slightly different to the others because instead of having a voiceover it has a theme song and shows two girls playing with the toy and having fun while highlighting key points of the toy. The colours are mainly pinks and whites which gives the idea that the advert is targeting the demographic of girls between the ages of 9-12 who still play with animatronic toys. The ad would be shown on children’s channels so that young girls see the product and ask their parents to get them the dog. The USP of this product is the theme tune, this song is catchy so that the song can get stuck in people’s heads and create more buzz about the product. The Animagic advert might inspire an emotional response in children who may not have real pets as the product is shown as being quite realistic, it’s main feature being that you can even take the dog on walks with it’s lead, this toy also barks which just further highlights the realism of the dog that could be a nice thing for parents to get their children who aren’t in the position to get a real dog. 
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